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NOM-070-SCFI-2016: What is in a Label?

Some of you may have noticed some recent changes to our labels. These changes are a result of the new mezcal regulations that are part of NOM 070-SCIFI-2016. NOM-070 (also known as a ¨Norma’) was put into place in April 2017 in an effort to further regulate and categorize mezcal and make it easier for the consumer to understand what they are purchasing. At Vago, we have always made consumer education and transparency a guiding principle. However, the new Norma did force us to make some changes to our label design. We would also like to take this opportunity to explain some of the changes to the NOM and the classifications for mezcal categories.

Changing Conversations

Few can deny that we are in the midst of a mezcal boom. It seems like every week we are seeing either a new producer or new varietal get released. It has been great to be a part of this Golden Age of mezcal. And to be honest, we have definitely benefited from it. You have helped us to grow and produce some incredible mezcal, while helping to better the lives of our mezcaleros and the communities they live in. However, the industry is reaching a dangerous precipice; one where we will have to start making some important, conscious decisions about how we all, consumers, brands, and mezcaleros want the industry to proceed.