All in Production Process

NOM-070-SCFI-2016: What is in a Label?

Some of you may have noticed some recent changes to our labels. These changes are a result of the new mezcal regulations that are part of NOM 070-SCIFI-2016. NOM-070 (also known as a ¨Norma’) was put into place in April 2017 in an effort to further regulate and categorize mezcal and make it easier for the consumer to understand what they are purchasing. At Vago, we have always made consumer education and transparency a guiding principle. However, the new Norma did force us to make some changes to our label design. We would also like to take this opportunity to explain some of the changes to the NOM and the classifications for mezcal categories.

New Mezcal Vago Labels

Over the course of our travels, one of the things that people comment on the most and one of our favorite talking points is our labels. Made of 100% recycled agave fiber, or begaso, they have been designed not to distract someone in any way from what is actually inside the bottle but to be a tool to provide them with as much information as possible to truly understand and appreciate what it is they are drinking. While agave paper is by no means a new idea, having a rich cultural history in Mesoamerica that extends back thousands of years, it has seen a resurgence of late, with the recent mezcal boom and the rise of the "maker culture" of the last few years. Nor by any stretch are we the only label using this ancient technique for our labels, but we really believe the paper maker we work with, Eric Ramirez-Castellanos does an incredible job of making a simple and beautiful texture for Mezcal Vago bottles. 

Fermentation

This is the first in a series of in-depth posts that hope to shed light on the process and culture of mezcal. While we have spent a great deal of time researching these processes, we also understand that there are many different styles and traditions in mezcal culture. It is one of the reasons we love it so dearly. These pieces are in no way intended to be dogmatic, but rather conversation starters. Please feel free to ask questions if you are just starting down the rabbit hole, correct us or comment if you have experiences that have shown you otherwise. These are hopefully ways for people that cannot spend their days traipsing through the Sierra visiting maestros to share ideas and learn different customs from throughout the mezcal heartland.